Social media is constantly changing and evolving due to the change in customer’s taste. With the increase in social media users every coming year, social media platforms are fast becoming a popular vehicle for information dispersal. In this article, we will be discussing the key social media trends that you need to keep an eye on in 2023. Though incorporating all of them into your branding strategy may not be the best option, it is important to integrate the ones that best align with your company goals and brand message.
Crisis Management with the help of social media
With increasing number of social media users, social media platforms are fast becoming an important vehicle for spreading information quickly, whether major or minor. Most of the companies today have a designated crisis response team for social media to avoid any financial or reputational damage to the company due to some minor issue. Not only this, immediate addressal of the problem through social media also helps in regaining the audience trust while also improving accountability and business.
Popularity of social media as shopping outlets
The year 2022 saw a steady increase in the social commerce that accounts for the purchases made by the online users directly from the social media platforms. The trend is expected to continue in the year 2023 with a predicted surge in social media purchases. According to popular survey, global social commerce sales are projected to reach $6 trillion by 2026. However, before jumping on the bandwagon, it is best to do an extensive market research of the target market and preferred platform to determine whether the platform is capable of aligning to your brand goals.
Domination of bite sized and short content
Coming year will see a considerable boom in the video content as a popular marketing tool. However, the main spotlight is going to be on short and bite sized video content. They will prove to be an invaluable tool in generating more engagement as well as marketing and education of the audience. This type of content will also help in allowing the brands to drive customer engagement even in today’s era of short attention span.
End of third party cookies
With increasing security and privacy concerns, 2023 is expected to see the end of third party cookies. This will allow the brands to create reliable first party solutions and allow better consumer privacy and transparency.
AI to play a big role in post recommendations
2023 will see a considerable increase in the importance of AI. Expect more social media content on platforms like Instagram and Facebook to be recommended by AI so as to increase better customer engagement.
Increase in priority of environment sustainability
Instead of just hearing environmental buzzwords like eco friendly and sustainability, customers today are looking to make more of an impact. They expect brands to act more on the environmental issues of People and Planet rather than just Profit.
Micro Influencer and nano influencer marketing to become mainstream
Nowadays, influencer marketing is not just about the big names that have amassed army of followers on Instagram or Twitter. Consumers today are fast becoming gravitated towards more authentic experiences, aka nano and micro influencers. These nano influencers have smaller number of followers but a greater customer engagement making them apt for a more community led approach.
Increase in human touch
2022 saw user generated content making waves with top brands encouraging audiences to create their own content featuring the brand. 2023 is likely to see the increase in this trend with brands becoming more interactive towards human touch so as nurture the authenticity and drum up the customer engagement.
Gaming to become an alternative
Gaming industry is fast catching up with social media platforms to become an alternative for the online users to entertain themselves. The industry also provides ample opportunities for the brands so as to drive up community engagement and social interaction. It is expected that social media usage will remain on an upward trajectory in the next coming years with the top giants like Instagram and Facebook not going anywhere soon even with the emerging competition. These are just some of the trends that are expected to dominate the 2023 landscape. Just remember, social media is a dynamic space that is constantly evolving. What works right now may not work tomorrow. It is best to be abreast of latest developments so as to make sure that your brand comes out at the top.
